Keep An Eye Out for the 'Naturdays' Pop-Up Lemonade Shack This Summer
It’s about that time that college students are lining up summer internships. Finance kids will work at banks. The journalism kids will work for a news organization. The partiers will travel the country with a branded Natural Light lemonade shack to promote the beverage brand's Naturdays drink while making a pretty respectable sum of money.
WE WANT A SUMMER INTERN. TO TRAVEL THE LAND. IN A LEMONADE SHACK. PROMOTING #NATURDAYS. 🦩 $40/hr with up to $25k bonus potential 👀
— Natural Light (@naturallight) April 21, 2021
Natty did this last summer, too, but it was totally remote. It involved creating viral content, designing promotional products and “research” (which mostly amounts to drinking plenty of Natty).
This year, now that it’s a little bit safer to travel, interns will man the branded Natty Lemonade Shack to give out the new Naturdays Frozen Icicles, which are basically just alcoholic popsicles. The program starts in June, and promises interns a $40/hour base salary with an “up to $25,000 performance bonus” according to Forbes.
“We’re searching for someone that is Natty-Qualified,” Daniel Blake, vice president of U.S. Value Brands for Anheuser-Busch, said. “To us, that’s a well-rounded individual, someone with a lot of creativity, energy and lives the values of the Natural Light brand. Someone who values making amazing memories as much as having a stellar GPA. The intern’s main objective will be selling the new Naturdays Frozen Icicles and helping us manage the traveling Natty Lemonade Shack, so an ideal candidate also has that entrepreneurial spirit with strong marketing and sales skills.”
To get the job, applicants need to "sell" Natty on a Naturdays can in 30 seconds or less. It's sort of like that "sell me this pen" trope.
If you know a marketing-minded student with a passion for Natty (aka if you know a college student), tell them they have until May 2 to apply. It could not only be a good learning experience and lucrative summer job, it could make for a great story down the road, too.