Cloudy with a Chance of Sales
Keep end-users covered by getting smarter about umbrella promotions
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The United States Census Bureau estimates that 82.6 percent of Americans live in metropolitan areas. That equals a lot of folks in need of a good umbrella for their bag, a couple more in the car and one on standby in the office. Umbrellas offer a second-to-none imprint area, so all you distributors out there would be crazy not to offer up this essential item to every one of your end-buyers. "Umbrellas continue to be a strong promotional category because they are a strong consumer product," said Jeffrey Nanus, president of AAA Umbrella, Paramus, N.J. "They are not only a necessity but are literally a walking billboard that generates tremendous awareness."
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- Companies:
- AAA Umbrella
- Storm Duds Raingear
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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