Cloudy with a Chance of Sales
Keep end-users covered by getting smarter about umbrella promotions
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YOU GET WHAT YOU PAY FOR
Although the product itself is a necessity and does not require explanation, all of the features—from frames, fabric and handles to imprinting practices—can get confusing. Gary Libman, president of Storm Duds Raingear, Attleboro, Mass., recommended distributors become educated about the product and said the old adage of "buyer beware" should be adhered to with these products. "It's important that distributors understand there are many quality levels of umbrellas to choose, from low cost budget umbrellas to higher quality umbrellas. Remember, that cheap umbrella you sold your end-user might become the most expensive umbrella you ever sold [and] it may cost you a customer," he explained.
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- Companies:
- AAA Umbrella
- Storm Duds Raingear
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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