Ken Bone Is the Latest to Cash In on 'Micro-moments'
Perhaps the most unlikely thing to come out of the second presidential debate was Ken Bone's rocket to stardom. For those who aren't aware, Ken Bone participated in the debate's town-hall style questioning system by asking the candidates about their outlook on energy.
Maybe it was his pleasant demeanor, his eye-catching red sweater or his name, but Ken Bone became an instant hit—so much so that he's been able to start a successful T-shirt campaign.
To capitalize on this popularity, Bone designed T-shirts with his face modeled after President Obama's "Hope" logo. The shirts—a Next Level Apparel short sleeve tee and a Gildan pullover sweatshirt—are available for one week only through Represent. Bone also plans to donate a portion of the proceeds to the St. Patrick Center, which works to fight homelessness in St. Louis.
— Ken Bone (@kenbone18) October 13, 2016
As of Thursday evening, Bone's campaign has sold more than 2,700 items, according to CNBC.
This is the latest in a string of apparel merchandisers capitalizing on "micro-moments," as pop culture moves so fast and memes spike in popularity quickly and seem to die out just as fast.