A note on safety
In addition to complying with CPSIA and CPSC standards, sports balls and other children's products require proper labeling to ensure safety. "People should be aware that all children's products must have the proper tracking label present (containing certain basic information including contact information, location of production and a batch or lot number) in the event of a recall," said Broadbent.
For any promotional product sale, ordering early helps—whether to ensure on-time delivery or to leave enough wiggle room to correct potential production errors. With bobbleheads, it's especially important. "Since bobbleheads are fully customized and handmade, the process takes longer than with other promotional items," explained Katharina Pieper, marketing manager for BamBams, Woodbridge, Va. "It is recommended not to wait until the last minute, in order to give the entire process enough time."
Where to sell
Pieper listed sports events and game days as the biggest markets for bobbleheads, with professional teams often running bobblehead promotions involving team mascots or star players. But she noted that sales opportunities aren't limited to the big leagues. "Bobbleheads have low minimums and could be used for smaller, local teams or pitched to bigger, professional teams," she said. "They are a great item for every college or stadium gift store, but also cheap enough for giveaways." She also mentioned several non-sports uses, including corporate mascots and political campaigns.
A note on safety
"It is a fine line to walk between selling a toy and selling a promotional giveaway that just appeals to children, but isn't intended for them," Pieper explained. "This is one of those cases, and in general, per CPSC guidelines, we will label the product with a marking that says 'not intended for use by children under 12.' But of course we cannot force this upon the individual end-users. It is very important for us as a company to be compliant with federal law, but equally important for each individual, especially parents, to make sure any use of adult products by their children is closely monitored if not outright denied."