Kidding Around
4 popular children's products and how to sell them
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Sean Norris
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Stuffed Animals
Sales advice
Samples, both for potential buyers and your own employees, are key when selling stuffed animals, said Jim Socci, CAS, president of Artistic Toy Manufacturing, Allentown, Pa. "My advice for distributors who want to get started selling plush toys is to order up some samples with your logo and make them available to employees to share at appropriate times like birthdays, anniversaries and special events," he explained. "After you see the frenzy these stuffed toys create with people in your office and the stories that unfold from the toys' journey into people's lives, you will be hooked."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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