Puzzles and Games
When it comes to selling puzzles and games, it's all in the presentation. Allow potential buyers some hands-on time with the product, but don't let the presentation become too informal or unfocused. "Make sure you have made a connection with the item to that client specifically, because with fun items, your client can easily get distracted or overwhelmed," noted Francesco Indrio, president of ALPI International, Oakland, Calif. "So it's better to choose a few 'fun' items to present as opposed to having a lot of options, because fun can be distracting and get your client off-target."
Where to sell
Because puzzles and games appeal to adults as well as children, sales opportunities exist just about anywhere. Indrio suggested corporate offices as a starting point. "Honestly, the biggest market for our wooden puzzles and games is the corporate market," he said. "I think this is because at the end of the day, everyone is a kid at heart. People like having a toy or puzzle on their desk to have a little fun or to remind them of something less stressful."
A case study
Indrio described a promotion where a client used one of ALPI International's puzzles for a sales conference. "After listening to speakers for a few hours, attendees were asked to dump out the puzzle, and the first person to finish it won a gift card," he explained. "Every single piece inside the box was imprinted, each echoing the conference talking points, so it was easier for attendees to align everything they had just heard from the speakers with the overall message. In the words of the distributor: 'It was a hit!'"