Kidding Around
4 popular children's products and how to sell them
By
Sean Norris
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Where to sell
According to Socci, the health care and financial markets are two of the biggest buyers of stuffed animals, but almost any market can make use of the toys. "You will find the companies who use plush toys in their advertising integrate them into multiple levels of their marketing strategy," he said. "Salespeople can use them as attention-getting appointment-setters or meeting leave-behinds. Some brands resell them in their company store or offer them as gift with purchase. Other companies find them helpful at attracting guests at events or conferences."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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