2. Play to Price Range
In the electronics market, the only thing more important than the hardware inside a device is the logo on the outside—just ask all the broke college kids somehow wearing $199 Beats by Dr. Dre headphones, or the mob of disheveled early-adopters lined up outside the Apple Store. So why not add some name-brand gear to your product offering? "Overall, we see a lot of high-level brands wanting to put their logo on branded goods manufactured by other top names," Mehta explained. "Skullcandy and iLuv are two brands that are known to have great quality and are already popular outside the promotional industry. Because we can imprint on them in-house, the client gets the best of both worlds: promotional exposure and the high perceived value of a brand name item."
If brand-name electronics accessories are too pricey for your clients, you've still got options. Jamie King, marketing manager for Sweda Company LLC, City of Industry, Calif., described a promotion where a distributor was looking for a tech-themed gift set for a budget-conscious client. Sweda Company combined an iPad sleeve, a stylus pen and a cleaning cloth to form a tech kit with a price point under $10. "Tech accessories are such a big part of our lives, it's easy to forget they make such great promotional items," King noted. "And because of the range of products, [they] will fit any budget, high or low."
Next: Know Your Devices