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To celebrate the 30th Anniversary of Rabbit Skins, Ball Ground, Georgia-based supplier L.A. T Sportswear launched its "Are You a Rabbit Head?" contest earlier this year at ISS Long Beach and the PPAI Expo, giving out over 4,000 pairs of bunny ears at the trade show.
"Our Rabbit Ears were the talk of the shows and the response was phenomenal," said Cherish Tanner, marketing supervisor for L.A. T Sportswear. "Everywhere you looked, there was a pair of Rabbit Ears. The celebratory nature of the promotion and the fun factor really made for an outstanding positive reaction to Rabbit Skins as a brand."
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