Lacoste Aims to Save Endangered Species With Amazing Logo Idea

When you think Lacoste, one thing tends to come to mind: the famous crocodile logo. Although, if you're me, the second thing that comes to mind is the famous pink polo from "Mean Girls":

https://twitter.com/lacoste_uk/status/461548439999086592?lang=en

Well, it looks like Lacoste is ditching its iconic crocodile logo, but it's all for a good cause (and it's only temporary). Lacoste produced a line of limited-edition polo T-shirts that feature the images of 10 endangered species. The "Save Our Species" collection was immensely successful, with the T-shirts selling out online very quickly. But the limited edition collection also brought attention to a very good cause, the International Union for Conservation of Nature.

Credit: Lacoste

The clever campaign doesn't end at the logo, either. The number of shirts produced for each animal corresponded to the remaining population sizes for each animal.

Here's the breakdown:

• Vaquita (Gulf of California porpoise): 30
• Burmese roofed turtle: 40
• Northern sportive lemur: 50
• Javan rhino: 67
• Cao-vit gibbon (ape): 150
• Kakapo (parrot): 157
• California condor: 231
• Saola (herbivore): 250
• Sumatran tiger: 350
• Anegada ground iguana: 450

The T-shirts were launched at Paris Fashion Week 2018, and on top of selling out, they have created quite the buzz. This was a genius idea for Lacoste, and we applaud the creativity.