Lady Gaga Launched Branded Oreos to Promote Her Latest Record and People Are Going Nuts
What is it about promotional Oreos that just makes everyone go … dare we say … Gaga? (You’ll laugh in a second.)
First it was Supreme dropping branded Oreos. Those sold out (and popped up on resale sites for stupid money) immediately, which is no surprise for Supreme.
Now Lady Gaga, a titan of promotional marketing herself, created branded “Chromatica” Oreos, and guess what? Those are impossible to find, too.
Some of the first Gaga Oreos were given to fans through an online scavenger hunt on Twitter.
The news you’ve all been waiting for (and we couldn’t wait to reveal 😭)... OREO x LADY GAGA packs drop today! 🎤🎶 pic.twitter.com/OPdkueC45h
— OREO Cookie (@Oreo) January 28, 2021
We love a good scavenger hunt. There need to be more of those online these days.
But, anyway, the Oreos were still available in normal stores, whether you participated in the challenge or not.
According to Buzzfeed, however, supplies were limited, probably due to the fact that people have been buying them up like they’re worth their weight in gold.
— bb (@stvpidluv) January 28, 2021
2020: Panic buying toilet rolls.
2021: Panic buying Chromatica oreos. pic.twitter.com/IHR0Ii9i4t
— D ⚔️ (@dexjennings98) February 1, 2021
Come to think of it, after what happened with the Supreme Oreos, maybe they will be worth something.
People are already selling them on eBay for about $15-$25 per pack. That’s obviously quite an upcharge for a pack of cookies.
This is now two Oreo co-brand efforts that people have lost their minds over. You know what this means: Oreo can just keep this train rolling with other brands, and know that they’ll sell all of their supply almost instantly.