Lady Gaga Unveils Surprising Tour Merchandise
Concert merchandise has undergone quite the transition lately. More and more artists are looking to create tour merchandise that embodies fashion and creates buzz. Justin Bieber garnered attention for his concert merch, and Beyoncé caused an internet frenzy with her tour looks.
Even so, Lady Gaga still managed to shock us with her new tour collection. The singer will be taking her talents on the road after her Super Bowl LI Performance. Ahead of her concerts, she released a lookbook for her Joanne World Tour merchandise capsule collection, and it is out there.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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