Lance Armstrong and Livestrong: What it Means for Promotional Silicone Bracelets
The Livestrong Foundation thinks the same and has taken steps to distance itself from its founder. Formerly known as the Lance Armstrong Foundation, the company dropped his name from the title in October 2012, which was followed by Armstrong's departure from the board in November of that year. "Our success has never been based on one person—it's based on the patients and survivors we serve every day, who approach a cancer diagnosis with hope, courage and perseverance," the company said in a statement. The awareness bracelets and other Livestrong-branded promotional products remain available for purchase on the site, which has been scrubbed of almost all references to Armstrong.
The USADA's report came out in June of last year, and rumors of Armstrong's behavior had circulated for years before that; if there was going to be a backlash against the product as well as the person, the industry would have felt it by now. Rather than seeing a hit, Anderson reported that CleggPromo's bracelets "were one of our best-sellers for 2012." Other suppliers interviewed said that their silicone wristband sales were unaffected by current events.
Despite reports of backlash against Livestrong and its bracelets, the media firestorm seems like little more than smoke, with most professionals agreeing that both the foundation and its signature fundraising tool will emerge from the situation unscathed.
"Livestrong is bigger than Lance Armstrong and has done a wonderful job raising money and awareness for fighting cancer," Taylor said. "Bracelets are now associated with many awareness and charity brands, thus, silicone bracelets will continue to be a visible reminder of the greater cause."