Lands' End to Plant One-Millionth Tree as Part of Lands' Friendly Initiative
Lands' End Business Outfitters, Dodgeville, Wis., embarked on a mission to be a leader in sustainability with its Lands' Friendly initiative.
The company has been committed to the environment for more than 50 years with founder Gary Comer, an environmentalist, encouraging employees to be good stewards of the Earth. Since 2012, Lands' End has been teamed up with the National Forest Foundation, the official nonprofit partner of the U.S. Forest, helping to plant more than 500,000 trees in U.S. forests. With Lands' Friendly, will increase its efforts with a vow to plant one million trees.
“We are very proud of our partnership with Lands’ End and of the results we’ve been able to achieve together since 2012. Lands’ End has demonstrated that sustainability is a key element in decision-making in many areas of its business and it has become a leader in the apparel industry. We are excited to be planting one million trees as a result of this expanded partnership,” said Bill Possiel, president of the National Forest Foundation.
The company also has committed to engage in new plans to source sustainable textiles by becoming a blue sign system partner, which reduces the impact on people and on the environment, ensures responsible use of resources and guarantees the highest level of consumer safety.
“We are continually improving upon our sustainability efforts to become even more 'Lands’ Friendly,' ” said Federica Marchionni, CEO of Lands’ End. “While I am proud of what has been accomplished so far, there is much more to do and I am excited to take our sustainable efforts to the next level.”
A survey of customers to evaluate a more targeted approach to mailing catalog is also underway as a part of the new initiative.
“Our goal is to create the right balance between serving our customers successfully with our printed catalogs, while reducing our carbon footprint,” said Marchionni. “The brand will also explore additional digital tools across platforms to supplement content and address the changing shopping habits of customers.”