LandShark Put Branded Winter Merchandise Inside 24-Packs

By Brendan Menapace

As kids, few things were as exciting as digging to the bottom of a cereal box for a prize. The products usually weren't even that special—often a spoon or toy that broke after a few minutes. But, the thrill of excavating it from the bottom of its cardboard sarcophagus made it feel more worthwhile.

As adults, our sugary cereal intake has diminished, leaving few opportunities to taste such sweet victory. But, unlike childhood, we can buy beer now, and LandShark Canada is giving customers a way to feel something like we did as kids by putting branded merchandise inside 24-packs.

LandShark Lager Winter In Case Promotion (CNW Group/Waterloo Brewing Ltd.) | Credit: Press release

The giveaway is pretty apt for Canadian buyers, with products like wool socks, a beanie (or "toque" as they say up North) and a pocket-sized wallet. Basically, it's everything you need for a snowy beer run.

"LandShark brings the laid-back island vibes we all crave during the winter months," Kim Mannerow, director of marketing for Waterloo Brewing, said in a press release. "We've had great success with this promotion over the past several years, and are thrilled to bring it back this winter with some cool new gear that will keep our fans warm and in in that vacation state of mind."

Putting merchandise inside of the case obviously creates an incentive to buy a case of beer, and it also creates an incentive to buy LandShark over other beers. It's fun. If you're at the store looking at various beers to buy for the party, seeing the one that promises some free prizes inside might be enough to tip the scale in Landshark's favor.