More traditional decorations are available as well. "Our most popular lanyard now is our full-color, dye-sublimated lanyard," said Tobias. "Fields was the first supplier to bring this product to the industry, and it has proven to be a success. It allows a customer to have any color printed on the lanyard without paying any PMS color charges. It also allows full color capabilities."
Consecutive printing, a useful tactic for contests or personalization, is also an option. "At Fields, we have the capability of personalizing these lanyards with individual names or numbers," said Tobias. "By putting numbers on the lanyard, a customer can have a 'find your match' in a group event, such as a sales meeting of people who don't know each other."
On the surface, attachments might seem like one of the more confusing parts of lanyard purchasing, since there are so many choices and they all seem so similar to one another. Thankfully though, the volume of attachments seems more to be a product of how many different items get attached to lanyards (keys, different sizes of badges and badge-pouches) rather than any overall difference in quality. Quality can become an issue, however, if your lanyards need to last longer than a tradeshow weekend.
"Many lanyards use the most inexpensive attachments since they are normally used and discarded after an event or tradeshow," said Cimperman. "Our product has the most longevity of lanyards on the market, since it's a fashion piece and not your regular run-of-the-mill imprinted nylon tradeshow lanyard. It is because of this fact that we spend so much time in making sure our attachments are of the best quality—because our products are used regularly after a particular promotional event."
Sometimes the ubiquity of a product's value can make it tough to hone in on potential buyers. ("I guess everyone could use a decorated pen, so I'll just talk to every single person in the world?" etc.) Lanyards are one of these broadly valuable products, but fortunately, there are some niche markets that are always worth exploring.