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Lanyards and badges are still valuable promotional commodities
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The WOV-IN Group also keeps an old standard fresh by continuing to innovate. "Customers are always looking for the next new trend," Damp explained. "[They] are becoming a fashionable and hip 'apparel-like' accessory." The WOV-IN Group's response to the hunt for a new twist are Logo Lanyards, which feature a new logo pendant that can slide on the lanyard much like a bolo tie with branding.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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