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Lanyards and badges are still valuable promotional commodities
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When it comes to innovation, however, lanyard suppliers aren't the only ones coming up with new ways to sing an old tune—those badges that attach to the lanyard are getting a high-tech face-lift as well. Josh Robbins, vice president of marketing and sales for Imagery Group, Nashville, Tenn., explained how digital print technology is taking off in this arena. "For a long time, the standard for individually personalized badges and plates was a screen printed logo and engraved name," he said. "Now, with the advances in printers and digital technology, the majority of our business is done in full color. It allows a much cheaper production method for companies to use their multicolor logos."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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