A Good, Long Drive
Learn the swing of golf promotions
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A central, and perhaps the most simple, component of both golf and golf promotions is the ball. However, as both Josh Hayes, business development manager at Ball Pro/Golf Plus, Eden Prairie, Minn., and Chip Wiegand, merchandiser for the Golf, Sports & Fun category at Norwood Promotional Products, Indianapolis, suggested, underestimating the complexity of using golf ball promotions may be a mistake.
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Michael Cornnell
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