Be a Pro
Fake It 'Til You Make It
"The golf world can be very intimidating for those who do not play golf, but this should not be a reason for passing up an opportunity to make money," noted McGraw. To help non-golfing distributors, Gold Bond Inc. created an "Ask the Golfer" question-and-answer page on its website. "This provides a direct link to me for the individual who has a quick question either pertaining to our golf products or a general golf question," McGraw explained.
Hanson concurred. "Be the expert. [Even] if you are not a golfer yourself you can still be very successful in this market," he said. "Ball Pro also hosts a variety of educational materials from webinars to case studies and tournament planners to help get distributors up to speed."
Expect the Expected
What's in store for 2012? The answer is simple: continued growth. Both sources noted an increase in sales for 2011. As far as the markets position for 2012, it has gotten off to a great start. "Activity is way up this year and [this activity] significantly affects sales. The amount of large-volume quotes we are already seeing before golf season really starts is very encouraging for the upcoming months," McGraw stated. Hanson mentioned an increase in accessories and kits, which offer a larger margin for distributors, an increase that is indicative of a strengthening market. "The future is bright, look forward to a successful market," Hanson said. "If you are not selling golf to your customers, start." "In years past, the week after the Masters tournament signifies the start of the golf season, but due to the amount of projects that we are working on I would easily say that the golf season has started," McGraw added.