Leed’s Extends High Sierra Licensing
Pittsburgh-based Leed’s, a member of Polyconcept North America, the second largest supplier within the promotional products industry, announced a multi-year extension to its 2005 agreement with High Sierra, based in Vernon Hills, Ill. Jeff Brown, vice president of marketing and product development at Leed’s, explained that, “High Sierra has been an extremely successful brand for us. The product line is in high demand because it supports American’s active lifestyle. The functionality and durability of the products appeal to a wide range of corporations.” Starting in 2005, Leed’s carried 29 High Sierra products and since has almost tripled its offering.
“Our partnership with Leed’s has been an invaluable tool for us in capturing a larger share of the advertising specialty business,” stated Hank Bernbaum, president of High Sierra Sport Company. “We are very pleased with the performance of High Sierra products under the Leed’s umbrella.”
The agreement extension gives Leed’s the right to continue to sell the products that it is already offering within the industry and allows for line expansion.
For more information about Leed’s, visit www.leedsworld.com