Leed's Launches New Product E-Showcase
New Kensington, Pennsylvania-based Leed’s, a member of Polyconcept North America, the second largest hard goods supplier within the promotional products industry, is building on the success of last year’s “So Much More” e-showcase and launching another, customizable Web site for distributors to market new products for 2010. Like the So Much More e-showcase, distributors can add their logos to their sites and add their company name to the URL. What’s different about this year’s What’s New e-showcase is that it’s designed to showcase and sell the over 500 new Leed’s products for 2010, with new products to be added throughout the year, as they are launched. The site with then be refreshed each January to exhibit new products for the new year.
One of the four components of the e-showcase is dedicated to displaying only products from Leed’s most recent launch. The three other components display the remaining new products for the year, based on key price points. Also new this year, Leed’s has added a “Contact Us” option that allows distributors to display relevant contact information, as well as a “View Our Website” button that helps visitors navigate back to distributors’ Web sites.
“The feedback that we received last year from distributors was amazing!” enthused Kelley McGowan, interactive marketing services specialist for Polyconcept North America. “The people who integrated the site into their marketing plans realized sales results, and those individuals provided valuable feedback on the improvements we implemented for this launch. The reaction to the What’s New e-showcase has been overwhelmingly positive and distributors can’t wait to see what we’re adding next.”
Leed’s is a leading supplier in the promotional products industry, and delivers a contemporary retail look to a complete line of corporate accessories including bags, writing instruments, padfolios, drinkware, memory, technology, gift sets and more. The company is Headquartered in New Kensington, Pa., with offices around the globe. Leed’s products, programs and services are recognized throughout the United States and Canada.