Leed’s Now Exclusive California Innovations Cooler Partner

New Kensington, Pennsylvania-based Leed’s, a member of Polyconcept North America, announced it will launch nine exclusive cooler designs from Toronto-based California Innovations. After roughly 20 years in the industry, California Innovations will offer its promotional coolers only through Leed’s. California Innovations products feature Ultra Safe linings, which are PVC- and lead-free and exceed federal and international safety requirements.

“We are very excited by our partnership with Leed’s,” stated Lorne Mogil, CFO of California Innovations. “This agreement allows California Innovations to focus on designing innovative, high- quality products. That is what we do best. We knew that Leed’s would be the best supplier in the industry to represent the CI brand based on their incomparable record of service. So far, the reaction from our distributors has been extremely positive. In the future, we look forward to introducing many new innovative products through Leed’s.”

“Partnering with California Innovations is an exciting opportunity for Leed’s to add brand credibility to our coolers—a category that’s been under-utilized in the industry,” explained Michele Petruccelli, Leed’s director of product development. “California Innovations’ instant brand recognition, commitment to product safety, and compelling designs are going to help grow the cooler category for Leed’s.” California Innovations coolers will be available in January 2009.

About Leed’s:

Leed’s, as part of Polyconcept North America, is the second leading supplier of promotional products and advertising specialties.

For more information about Leed’s, visit www.leedsworld.com

About California Innovations:

In 1986, California Innovations started out with a simple plan to make products that were unique, practical, and had integrity. They’ve since become the world’s largest producer of soft-sided insulated products.

For more information on California Innovations, visit www.californiainnovations.com