Leed's Partners with Arctic Zone to Build Cooler Category
New Kengsington, Pennsylvania-based Leed's, a member of Polyconcept North America (PCNA), the second largest hard goods supplier within the promotional products industry, announced that it has partnered with retail brand Arctic Zone to expand its cooler category. Ten stylish and colorful Arctic Zone designs were included in Leed's 2011 product launch, including traditional event coolers in different sizes, several lunch coolers and a unique sling cooler. Arctic Zone has been building a loyal following among retail consumers since 1989; the brand is sure to quickly become popular among promotional products buyers, as well.
"Arctic Zone and California Innovations now make up the majority of our cooler line," said Jeff Brown, chief marketing officer for PCNA. "These brands continue to bring innovation, compliance and functional design to consumers, and now to Leed's. Between these two exceptional retail brands, our customers have dozens of opportunities to select reliable and stylish items for their cooler promotions."
"We are very excited to introduce the Arctic Zone brand to the promotional products industry and to be partnering with Leed's in this endeavor. Leed's has done an excellent job with the California Innovations brand, so we are confident that adding the Arctic Zone brand to Leed's outstanding portfolio of brands will be a very positive next step for Leed's and California Innovations", said Lorne Mogil, CFO of California Innovations. "Our innovative and quality products will have a wide appeal to both distributors and their customers."
Arctic Zone for Leed's coolers are available now. To view them all, www.leedsworld.com/arcticzone.