Leed’s Partners With Herschel Supply Co.

Leed's is carrying Herschel bags, including the Little America Backpack (shown).

Today, Pittsburgh-based Leed’s announced an exclusive partnership with Herschel Supply Co. The new partnership between two premier companies brings branded Herschel backpacks, duffels and accessories to the promotional products market for the very first time.

Founded in 2009, Vancouver-based Herschel Supply Co. uses classic silhouettes as the blueprint for stylish, high-quality backpacks, luggage, travel accessories and more. In just 10 short years, Herschel has grown into one of the most recognizable lifestyle brands in the world—in turn making it the most highly sought brand in the promotional products channel.

“We pride ourselves on a fine regard for detail,” said Bryan Anderson, director of sales and business development at Herschel. “Leed’s was the only partner in the promo channel that offered the decorating expertise and market-leading customer service that our customers expect from the Herschel experience. We are excited to offer co-branding opportunities on our most popular styles.”

Leed’s is launching a wide variety of the most popular Herschel bag styles, but they’ve all got one thing in common—a vintage look and feel combined with modern function that’s captured the imagination of bag buyers. The Leed’s offering includes eight styles in a variety of colors, including the popular Heritage (2009-03) and Little America (2009-01) backpacks, the Fifteen Hip Pack (2009-10) and the Sutton Mid-Volume Duffel (2009-09). All are available now on the Leed’s website.

“We are thrilled that Herschel selected us as their exclusive decorating partner,” said Liz Haesler, PCNA’s chief merchandising officer. “In terms of style and design, Herschel is unmatched. This partnership allows our distributors to provide their customers with high-quality, trend-setting bags from one of the best retail brands in the world.”

For more information on Leed's, visit www.pcna.com/leeds.