Leed’s Signs Licensing Agreement with Zippo
Effective December 21, 2007, Leed’s, a member of Polyconcept North America, which is headquartered in New Kensington, Penn., will become the exclusive promotional industry supplier of Bradford, Pennsylvania-based Zippo brand products. Through Leed’s, distributors will have access to Zippo’s line of multipurpose lighters, the classic Zippo windproof lighters, and Zippo non-flame products spanning a variety of categories.
Zippo, an American icon for 75 years, has had a presence in the promotional products industry since 1935. Greg Booth, president and CEO of Zippo, explained, “This agreement is a great opportunity for Zippo. Strategically, it makes sense. We continue to do what we do best—design and produce high-quality lighters—and Leed’s brings its promotional product expertise to the equation.”
For Leed’s, the partnership marks the 15th retail brand relationship. “With the introduction of the highly popular multi-purpose lighters, dedication to superior craftsmanship and a brand following unlike any other, the addition of Zippo products to our line is truly exciting,” explained Jeff Brown, vice president of marketing and product development at Leed’s. “Not only will we have the quintessential Zippo lighters, we will carry a variety of Zippo branded products so that customers can get the brand they trust, no matter what they are looking for.”
Beginning December 21, 2007, Leed’s will handle all Zippo product orders within the industry. Prior to that date, Zippo’s promotional product department will continue to process orders. With Leed’s, all of the products except windproof lighters qualify for next-day turn if placed by midnight EST through SureShip and will follow Leed’s standard order process.
Leed’s, as part of Polyconcept North America, is the second leading supplier of promotional products and advertising specialties. Headquartered in New Kensington, Pa. and with offices around the globe, Leed’s products, programs and services are recognized throughout the United States and Canada. Leed’s offers relentless product innovation, energetic customer service and dynamic client collaboration to the industry. Information about Leed’s is available at www.leedsworld.com.