Leed’s Unveils 525 New Product Styles in 2007 Catalog
Leed’s, Pittsburgh, has introduced its full-line catalog with a host of options and ideas, complete with superb feature images, collection shots of entire branded lines, and a layout that is easy to navigate. With 1,167 product styles in multiple color options spanning 11 categories and including 10 retail brands, the 596-page resource provides a one-stop shop for distributors.
According to David Nicholson, president, Leed’s primarily focused on “quality and innovation” during the development of the 2007 product line. “We designed, researched, investigated and tested thousands of options before we honed in on this exciting combination of products.”
And the company’s products come in a wide range of categories: totes, business cases, technology, stationery, writing instruments, watches, drinkware, travel and leisure, travel and auto gifts, health and home gifts, lifestyle gifts and coolers.
Nicholson noted that all product additions were strategically developed to create a larger spread between the lowest and highest price point within the categories. Leed’s core categories: stationery, business cases, totes and coolers underwent a number of changes to maintain a fresh look with vibrant colors and stylized designs. The lifestyle, health/travel and auto categories have increased their selection of functional products intended to organize, simplify, pamper and entertain.
The technology category alone includes 157 styles (109 of which are new) and is stratified into subcategories: music, memory items, storage and computer accessories. The category offers exclusive proprietary rights on products, large decorating areas, quality packaging options, and Leed’s-only gift sets.
Leed’s branded offerings have also introduced new styles. The High Sierra for Leed’s line saw growth in large luggage pieces, additional travel accessories and several new business bags. Case Logic for Leed’s includes not only media organization and storage items, but also exclusive business cases. Wenger, the maker of the genuine Swiss Army knife, has expanded its Leed’s offerings with an urban line of compu-cases and also a women’s line of luggage and compu-cases. Laguiole for Leed’s added to its cutlery line, Stanley for Leed’s now includes food storage options with Aladdin and MiGo, and Lexar for Leed’s has introduced more flash memory styles. In addition, Cutter & Buck for Leed’s has an increased presence in watches and now provides executives and golfers with coolers that incorporate Cutter & Buck’s impeccable craftsmanship with functionality.