LightInTheBox.com Launches TwitVantage Program on Christmas
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LightInTheBox.com has mentioned that the program in its current form would not last forever as the original intention was not to favor one group of users over others, but rather to promote customer awareness of LightInTheBox.com's Twitter streams. "We believe Twitter is a great new way for customers to stay in touch with us, many times better than phone calls, emails or filing customer tickets, so we want to encourage its usage with this TwitVantage program," said Kevin Wen, co-founder of LightInTheBox.com. "We understand and empathize with our customers' stress over the waiting period during the Christmas, so we have tried to make it shorter and a little bit more fun with this program as well.
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- Companies:
- Dixie Sales Co./Bill Chaffee & Assoc.
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