Local Sports Could Lead to Business Edge

Small-town sports and promotional products go together like peas and carrots. Country-wise metaphors aside, there is truth to the fact local pride often materializes in the form of promotional products. From sweatshirts to bleacher seats, the high school football team or Class A ball club can mean big business dollars—even in a slow economy.

From AdAge.com:

“BATAVIA, Ohio (AdAge.com) — Marketers have it wrong, according to Richard Luker: In a time when consumers are hunkering down in a bad economy, they yearn for the community of local events rather than the big national ones advertisers gravitate toward. And at a time when people are making and maintaining friends virtually on the Internet (and marketers put more spending there), people actually need more social networking the old-fashioned way—face to face.”