Logomark Designs a New Way of Doing Business
Logomark, Tustin, Calif., is the first to introduce a number of upscale Design Centers, offering personalized service to distributors on a whole new level. The plush centers are currently located in Chicago, New York, Atlanta, Orange County, Calif., and Dallas, the site of the newest center scheduled to open on Mon., Oct. 2.
“The design centers evolved from the success of our booth at PPAI Las Vegas,” noted Damian Want, senior vice president. “When we asked our clients what they enjoyed most about our booth, they said it was the fact that we displayed all of our products in one place. We made it tremendously easy for them to walk through and see what products best matched the needs of their clients.”
Armed with that knowledge, Logomark set out to change the way it did business.
“We thought, what if we could provide our customers with this kind of convenience and service on a year-round basis,” he said. As a result, the first Design Center was opened in Chicago last summer. “We chose Chicago for the first site because we have a base of wonderful distributors there that were open to new ideas with clients that were also receptive to this type of approach.”
To give distributors an idea of just how grand Logomark’s 3,000-sq.-ft. Design Centers are, consider: being greeted for an appointment with wine (or other choice of drink) and cheese; a full display of more than 4,000 items, complete with 13 lines under one roof; and a well-trained manager to help conduct tours and presentations at your disposal.
“Our products are displayed in a first-class setting combined with state-of-the-art technology,” explained Want. “We see these centers as another component that makes Logomark special. We’re always looking for ways to make it easier for our distributor partners to be successful.”