Logomark Introduces Design Centers
Logomark, Tustin, Calif., is the first to introduce a number of upscale Design Centers that offer personalized service to distributors. The centers are currently located in Chicago, New York, Atlanta, Orange County, Calif., and Dallas, which opened on Oct. 2.
“The design centers evolved from the success of our booth at PPAI Las Vegas,” noted Damian Want, senior vice president. “When we asked our clients what they enjoyed most about our booth, they said it was the fact that we displayed all of our products in one place. We made it tremendously easy for them to walk through and see what products best matched the needs of their clients.”
To give distributors an idea of just how grand Logomark’s 3,000-sq.-ft. Design Centers are, consider: being greeted for an appointment with wine (or other choice of drink) and cheese; a full display of more than 4,000 items, complete with 13 lines under one roof; and a well-trained manager to help conduct tours and presentations at your disposal.
“Our products are displayed in a first-class setting combined with state-of-the-art technology,” explained Want. “We see these centers as another component that makes Logomark special. We’re always looking for ways to make it easier for our distributor partners to be successful.”
“Design centers are open only to the trade—there is no walk-in traffic,” explained Want. “Customers are required to be certified promotional products distributors with a valid ASI or PPAI number. They contact us and arrange an appointment with the center’s manager.”
Besides being an upscale showroom to peruse the company’s products, Want said Logomark’s Design Centers provide other useful benefits for distributors.
“It reduces the distributor’s research time, allowing him or her to maximize order volume and explore ideas for future orders,” he said. Furthermore, Want said distributors can learn a lot by simply observing their clients shop the showroom floor. “They can learn so much about what their clients’ tastes are and the kinds of things they’re trying to achieve by paying attention to the kinds of products they select. They can apply this knowledge throughout the year as they build the account.”