Louis Vuitton has taken its relationship with the video game community a step beyond just creating apparel for tournaments by releasing a "League of Legends" collection.
Spoiler alert: It's expensive.
But, you know, those e-sport tournament purses are pretty hefty, so a lot of players might be able to fork over $5,600 for a leather jacket.
League of Legends X Louis Vuitton 🎮👜https://t.co/3C87mmRUOY pic.twitter.com/foVr2xDR83
— HYPEBEAST (@HYPEBEAST) December 9, 2019
Business Insider reported that its "League of Legends" capsule collection, called LVxLOL, dropped on Monday.
Riot Games, developer of "League of Legends," said its is the "first-ever collaboration between a global e-sport and a luxury fashion house."
Louis Vuitton launched a League of Legends collection that costs over $50,000 for the whole line.
This fanny pack alone costs $1,890. 💸🤷💸 https://t.co/TOpJKrtbbN pic.twitter.com/kXhZXsrd96
— IGN (@IGN) December 10, 2019
It's the first, but given the ever-rising popularity of e-sports, and now a precedent set by one of the biggest names in the game, it certainly won't be the last.
The collection includes character T-shirts, jogging pants, sneakers, a full-body sweatsuit, a parka, cycling shorts, a "bracelet bag," a pocket square and more. You can see the whole collection at Business Insider. If nothing else, it's worth it to check out the prices. There's a key holder and charm for $515, and a mini backpack for $2,310.
For everyone who thought gaming wasn't "cool" or "fashionable," this collection says otherwise. Plenty of people said that about comic books, too, and look where we are today.
Brendan Menapace is the content director for Promo+Promo Marketing.