First Comes Love, Then Comes Marketing
Pairing love and business together may not be a bad match after all
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A synonym for the word “love” is “appreciation.” If you can appreciate a potential client or a non-client, even if they are telling you no, then you are loving them. Another definition of the word “appreciate” is to raise in value—if you can’t use the word “love” in
business, if that’s not comfortable for you, that’s okay. Use the word
“appreciate” because you can appreciate people, your employees, your
customers, the earth.
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Cynthia T. Graham
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