Lululemon is not one to back down from protecting its designs. Just last year, the company filed a legal complaint against Under Armour for design patent infringement over a sports bra strap. Now it looks like the company's defensive strategy is about to heat up even more.
According to the Chicago Tribune, the athletic apparel retailer is suing an unidentified web of counterfeiters for allegedly selling knockoff yoga pants online. The lawsuit was filed on Monday in federal court in Chicago, and it claims these websites are deceiving consumers with fake leggings, sports bras and other apparel selling at deep discounts. According to the lawsuit, the companies are based in China or "other foreign jurisdictions."
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.