MAGIC and Fashion Snoops Join Forces to Provide Critical Fashion Trend Perspective
Woodland Hills, California-based MAGIC, the world’s largest fashion trade event, continues to offer the fashion industry everything they need under one roof–connecting a global network of retailers and a huge number of influential brands, along with educational seminars and networking events. This August in Las Vegas, Sourcing at MAGIC takes it one step further by partnering with Fashion Snoops, a leading online forecasting and fashion-trend analysis service, to provide focused, up-to-the-minute trend information – show wide.
Sourcing at MAGIC, a sub-show at Magic that showcases manufacturers and suppliers, provides exhibitors direct access to the largest concentration of buying power in the United States and offers educational seminars presented by the world's most influential industry leaders. Fashion Snoops has been working closely with The MAGIC Marketplace and Pantone to develop a new concept of multifaceted, multimedia trend areas and guides to educate buyers and exhibitors on upcoming fashion trends for both spring 2010 and fall/winter 2010/11. The partnership kicks off with new trend-specific forums.
“In today’s economy, making the right buying decisions is more crucial than ever,” said Chris DeMoulin, MAGIC International president and executive vice president of Advanstar’s Fashion Group. “Teaming up with Fashion Snoops, a world leader in tracking and analyzing global trends, allows us to provide our visitors with clear trend guidance to make better choices while at The MAGIC Marketplace and beyond.”
The key elements of the trend forums include:
The Galleries: A multimedia rich lounge setting within Sourcing at MAGIC featuring key lifestyle trends and their projected effect on upcoming fashion trends in themes, colors, fabrics, finishes and more.
The Magic ColorCard: Fashion Snoops and Pantone will create the show’s official color card, The Magic ColorCard, featuring the key colors for fall/winter 2010/2011 for women and men. The card will be presented and available for sale during the show in the Galleries and the Pantone booths located in the publication area at the men’s show and the women’s show.