Magnetic Attractions Hires National Accounts Manager

Magnetic Attractions, of Durham, N.C., added Jim Lane as its national accounts manager specializing in selling promotional magnetic product solutions to consumer goods companies. He will work closely with outside agencies, design professionals and corporate creative teams.

Helping companies gain attention and remain memorable, Magnetic Attractions delivers customized, creative magnetic promotions. Lane explained, “Magnets have a perceived, intrinsic value that make people want to hang onto them. This keeps a company’s message and offer in the front of consumers’ minds, longer. Magnets also engage two senses—sight and touch—helping to more deeply influence brand preference and purchasing behavior.”