Mail, Part I: Understanding USPS Changes Slated for May
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Bennett believes the new postal rate system is a golden opportunity for distributors to show direct mailers and customers conducting promotional marketing campaigns how to take advantage of significant price incentives rewarding efficient, automation-friendly mailer designs. For instance, marketing and advertising pros typically like mailing materials unfolded as flats for purely aesthetic reasons, but “tradition is out the door when it comes to postage,” she said. “Folding [promotional] materials into a letter-shaped mail piece will not change the impact of the information, but it will affect the mailing costs considerably.”
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