Masters Leaves $78 Million on the Greens with No Title Sponsor
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In the golf world, April is synonymous with the Masters. The majority of pros would say the “Green Jacket” is the most coveted prize in all of golf. On the other hand, PGA Tour sponsors are looking at a different kind of green. The Masters could be mere perfection for a presenting sponsor, only the Masters opts not to have one. Front Row Analytics, an industry leader in sponsorship and media evaluation, estimated that a presenting sponsor for this year’s edition of the prestigious tournament would gain a whopping $78,398,286 in media value.
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