Masters Leaves $78 Million on the Greens with No Title Sponsor
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“The amount of media exposure that will be generated from this year’s Masters will be astonishing. This will be one tournament that is likely to attract even non-golf fans. The media value that could be gained through broadcast exposure, news coverage, international television, national promotions and on-site exposure will be extraordinary, possibly the highest in the history of golf,” said Eric Smallwood, vice president of project management for Front Row Marketing Services.
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