Personality and the Workplace
Drones, cogs in the machine. Lumpy sacks of caffeine and economic anxiety. There are endless metaphors for the sameness of office workers, and while these descriptions make for great narratives in punk songs and movies like The Matrix, they don't have much use outside such literary bends-of-the-truth. The reality is that like any other social microcosm, office workplaces are diverse and multifaceted groups of people, varying greatly in the personalities they contain. There are the messy and the neat, the loud and the quiet, the eaters and the health nuts, all often existing in the same office.
Good managers will take this psychological diversity into account when they're bringing on new hires, or even just organizing the old ones, in order to make sure their workplace stays as efficient and balanced as possible. Shouldn't similar reasoning be applied to promotional campaigns aimed at the workplace? Whether you're looking to custom-tailor your next workplace promotion to fit the profiles of everyone in the office or just to take your classic "pen-and-notepad office promotion" to a better and more personal level, below are some personality profiles to help make your work easier.
Maybe dismissed as overly cautious or obsessive outside the office, within the walls of the workplace, the Germaphobe is no Chicken Little. They're the ones who read the fluish writing on the wall (or the sneezes in the air) and know long before anyone else that another ugly office illness is on the way. Getting sick is the worst thing imaginable for these people, and the visible presence of illness among coworkers causes them plenty of productivity-sapping anxiety.
There are a lot of solutions a distributor could provide to soothe such a personality type. Tissues, anti-microbial pens, or disinfecting wipes and sprays for computer equipment would all be good choices, but there is one stand-out: hand sanitizer.