MediaTree Launches Earth Day Giveaway
As a way to ring in Earth Month, MediaTree, Parsippany, N.J., has included its distributor partners in an eco-friendly giveaway—releasing thousands of complimentary codes to plant trees in reforestation projects around the globe.
Treecycler is a proprietary product that MediaTree offers in the industry, giving brands the ability to team up with their customers to plant trees in reforestation projects around the globe. Codes can be integrated on reward cards, packaging and email campaigns.
"Treecycler provides brands with an easily integrated solution that includes touch points throughout the process," said Aubrey Collins, MediaTree's director of marketing. "It also provides brands with the ability to extend their reach since users can share that they planted their tree on behalf of the brand on social media sites like Facebook and Twitter."
By providing the ability to plant the trees, brands can benefit from the goodwill and positive association such an action provides. It is designed as a way for a brand to work together with its customers to do something positive for the planet.
Current and past Treecycler campaigns include Kellogg's Family Rewards, Protection 1, Sierra Nevada and more.
For more information, visit www.mediatreegroup.com.