“We found that a lot of the people damaged the catalogs and threw a lot of them away, and when they actually needed them they requested them again,” said Cawley. “We all do that when something’s free—‘Oh sure, send me some’—[and] they get wasted.” Use of catalogs will obviously vary per your own sales strategy, but even reducing print spec sheets or ad leaflets for clients can have a positive impact. Cawley mentioned how the Web and other electronic materials are now an easy replacement for print. “It wasn’t appropriate a few years ago, but now people pretty much all have high-speed Internet, and people can get [the material] when they need it,” she said. “You can be very specific with what you’re sending them, and what they’re extracting from a Web site, without having that whole bulky catalog to carry around or utilize.” She elaborated further, explaining that even without the money and material saved, the speed of electronic copy often makes it a much stronger sales tool.