Mind the Generational Gap
Have technological advances in the workplace pushed traditional sales techniques out the door?
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Tensions are brewing in the office. The generation gap continues to widen, and although this isn't West Side Story—with a choreographed musical brawl between Baby Boomers, Generation Xers and Millennials (aka Generation Y)—the stage has been set. While younger salespeople might tout the effectiveness of their new technology-driven approaches, face-to-face tactics remain in play for a reason. Scrapping traditional techniques could result in lower sales and would alienate a Baby Boomer clientele.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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