Mind the Generational Gap
Have technological advances in the workplace pushed traditional sales techniques out the door?
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With both sides digging in their heels, a successful business model must incorporate the strengths of both generations. So while social media might be the elephant in the room for Baby Boomers, and face-to-face meetings seem unnecessarily time-consuming to Generation Y, both have value.
Rebecca Kollmann, MAS+, director of business development at AIA Corporation, Neenah, Wis., believes in the power of relationship building, when done correctly.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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