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There's that old phrase about something being "the new black" to mean it's what's in vogue now. When some MIT scientists talk about a new material they've developed as "the new black," they mean that it's a black that's 10 times blacker than any previously reported black, absorbing 99.99 percent of light.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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