CREATIVITY IS KEY
According to Kim Gasparini, national sales manager for Kaufman, Texas-based Numo Inc., a bit of creativity can set you apart when considering the design of tech accessories. "We continue to push the envelope in terms of customization by adding colored thread, colored trim, and four-color process art to everything we do," Gasparini said of Numo's approach. She noted that after the release of the Windows 8 Surface tablet, the color palette of today's devices has rapidly expanded. With the onset of colored electronics, it benefits end-users to broaden color choices for their accessories.
Product design is affected not only by creativity, but also by gender. This is particularly true when it comes to size. "Typically, women look for accessories that are 'purse-able,' while men are looking for 'pocketable,'" Gasparini explained. Women are more likely to choose compact products such as the iPad mini, which can be easily tossed into a handbag. In addition to considering the gender of end-users when choosing product size, you should also keep in mind the size-shifting of today's products. "Phones are getting bigger. Tablets are getting smaller," Gasparini said. As new versions of tablets and cellphones are released, companies such as Numo develop accessories in corresponding shapes and sizes to meet end-users' needs.
POWERING THROUGH THE DAY
The ability to charge devices on the go has become a popular component of tech accessories. Mark Gardyn, vice president of Gordon Sinclair, New Hyde Park, N.Y., explained the increasing popularity of devices that provide extra power. "We see a trend in people carrying backup batteries as an additional power source for phones and tablets," he said. The newest of these batteries are as slim as credit cards, clip onto cellphones for easy use and are rechargeable. Fiderer also described the convenience of portable power. "Business people want the ability to extend battery life and charge on the go, anywhere, anytime," he said.