Mobile Makeovers
Technology evolves so rapidly that the release of the iPhone 12 this month would hardly come as a shock. But what should you expect from tech accessories? Read on to find out.
ELEC-TREND-ICS
When marketing electronics accessories, David Fiderer, director of marketing for Prime Line, Bridgeport, Conn., emphasized the benefit of staying up-to-date on technology news. "As a supplier of tech accessories, we must keep up with the changing trends in order to capitalize on what is a very hot market right now," he said. New devices are released frequently, often at different sizes and specifications. "The challenge for us is to respond quickly with accessories for the new models while continuing to market universal accessories that work with both new and older devices," Fiderer said.