Moda Operandi Perfects the Rainy Day Promotion
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It was a rainy day in New York City on Tuesday morning, and while that might be enough to keep New York Fashion Week attendees running for cover, Moda Operandi tried a different approach.
According to WWD, the fashion brand had a crew ready outside the Tory Burch show at the Lincoln Center to hand out light pink umbrellas branded with the Moda Operandi logo in gold block letters. Not surprisingly, the umbrellas were gone in a flash.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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