Mohawk Announces Partnership With Metapaper
Mohawk, Cohoes, N.Y., North America's largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, has announced a new partnership with Metapaper GmbH & Co., based in Stuttgart, Germany, to support sales and marketing for Mohawk's Continental European operations.
Metapaper is Europe's first online platform for the paper and printing industries. Under the agreement, Metapaper will begin supporting all of Mohawk's Continental European sales, marketing and customer service operations effective Oct. 6, 2014.
Metapaper founder Axel Scheufelen will serve as lead contact for Mohawk's European operations, marketing, customer support and merchant sales. With more than 10 years of experience in the paper business and strong industry ties throughout Europe, Scheufelen is uniquely poised to advance Mohawk operations in the region. Axel and Metapaper's customer support team will work closely with Joe O'Connor, senior vice oresident of international sales at Mohawk.
"As Mohawk's European business continues to grow, we are committed to building new relationships and expanding our reach," O'Connor said. "With Axel Scheufelen's significant industry experience and leadership and his connected, multilingual team at Metapaper, we will continue to create new opportunities and enhance Mohawk's brand awareness to further European growth."
"Working together with Mohawk provides a huge opportunity for Metapaper, not only as they have some of the finest paper products in the world but also because Mohawk is a company that is leading change in the paper industry," said Scheufelen. "It is great for us to develop the Mohawk brand together with its existing merchants as well as with new merchants and e-commerce platforms."
To facilitate European distribution, Mohawk utilizes a warehouse near Metapaper's Stuttgart, Germany headquarters. Mohawk also operates an office in Cupar, Scotland, which is managed by Russell Murphy, Mohawk's UK sales and marketing manager.