Mohawk Launches New Options + Navajo Swatchbook
Mohawk, Cohoes, N.Y., North America's largest privately-owned manufacturer of papers, envelopes and specialty substrates for commercial and digital printing, announced a redesigned swatchbook for its Options + Navajo paper grade.
The Options + Navajo swatchbook is the third in a series of nine newly redesigned Mohawk swatchbooks that have been developed to make the paper specification process clearer, easier and more inspirational for designers, printers, stationers and paper enthusiasts.
"The new Mohawk swatchbook series was designed for beauty and utility, to help designers discover the impact of paper, color and texture," said Chris Harrold, vice president of business development and creative director for Mohawk.
The Mohawk Options + Navajo line has not changed, but the new swatchbook is designed to give paper specifiers a fresh look at the grade. The swatchbook showcases six premium white shades and three distinct finishes, including three 100 percent PCW choices. The entire Mohawk Options + Navajo line is FSC-certified and manufactured with wind power.
Options + Navajo feature Mohawk's exclusive Inxwell surface technology. Inxwell combines the tactile feel of uncoated paper with the advantages of superior ink holdout, lower dot gain and significantly increased opacity. Ink sits on top of Inxwell papers resulting in better color, greater detail, and outstanding photographic reproduction in all popular printing processes.
"Inxwell combines outstanding print fidelity with the lush tactility of premium uncoated paper that Mohawk is known for," said Bart Robinson, senior vice president of marketing for Mohawk.
This new swatchbook begins with a Quick Spec section, which provides a quick, organized overview of colors, finishes and weights available within the paper grade. Following that is a "browse" section, which allows users to dive deeper into the specification process to identify finish, shade and weight. Each waterfall within "browse" contains information about available colors and weights, including one sample of every shade available within each finish. A "details" section contains in-depth paper information and specific printing resources.
The Options + Navajo swatchbook was designed by Hybrid Design of San Francisco, and produced by McCarty Printing, Erie, Pa.
To order a copy of the swatchbook, paper specifiers can contact their local paper merchants or place an order from www.mohawkconnects.com.