Mohawk Produces Martha Stewart American Made Keepsake Using HP Indigo Digital Press
Mohawk, Cohoes, N.Y., recently announced that it has produced the Martha Stewart American Made Keepsake, the official program of the 2013 Martha Stewart American Made event, using an HP Indigo Digital Press.
As Supporting Sponsor of American Made, held in Vanderbilt Hall at Grand Central Terminal in New York City, Oct. 16-17, Mohawk worked closely with the Martha Stewart Living team to assist with the creation of the Keepsake. The Keepsake was designed, developed and written by the Martha Stewart Living editorial team, and printed on Mohawk Superfine Eggshell Digital with i-Tone Ultrawhite, 80 text (118gsm).
Mohawk fine papers, including Mohawk Superfine, were used exclusively for all 2013 American Made events and communications. Mohawk Superfine is an iconic American product that is also known as the benchmark for digital printing.
“It's wonderful to see how Mohawk Superfine is adapting to the times. It has such a rich history of quality—something that should never go out of style,” said Eric Pike, editor in chief, Martha Stewart Living.
No other premium paper works so well on today’s leading digital printing presses, which makes Mohawk Superfine ideal for social stationery, wedding invitations, greeting cards, business cards, or any project where luxury and extraordinary results are a must.
“Mohawk Superfine inspires with perfect shades, elegant texture and timeless appeal, and with the American Made Keepsake, it continues its evolution as the new standard in digital print," said Chris Harrold, vice president business development and creative director, Mohawk. "Superfine offers a new level of product diversity to the HP Indigo print community with its ability to produce end products that blend HP Indigo print quality and luxurious paper."
Martha Stewart’s print production team worked closely with Mohawk and HP to print the oversized Keepsake on the HP Indigo 10000 Digital Press at Sandy Alexander in Clifton, NJ. The 29-inch format HP Indigo 10000 Digital Press was selected for its high-quality output, customization capabilities, short run-lengths and flexible sheet size.