Mohawk Releases Its Latest Maker Quarterly Publication
Mohawk, Cohoes, N.Y., released its sixth issue of the award-winning Mohawk Maker Quarterly publication, which was designed by San Francisco-based Hybrid Design.
“Mohawk Maker Quarterly issue No. 6 explores the concept of impressions and how, whether tangible or abstract, our reality is formed by the impressions we make and take,” said Dora Drimalas, principal at Hybrid Design.
To support the theme of impressions, each Mohawk Maker Quarterly Issue No. 6 contains a limited-edition, two-color collectable insert letterpress-printed by Minnesota-based Studio on Fire. A total of three collectable designs were letterpress printed on Mohawk Options Vellum 100 percent PC White 130 dtc. The designs are titled “Victory” by Erik Marinovich, “Man Made” by Invisible Creature and “California Gold No. 2–Sun” by Lab Partners.
“In the impressions issue of The Maker Quarterly, we look at how the act of making in itself is a powerful way to create a lasting impression," said Chris Harrold, vice president of business development and creative director at Mohawk. "At Mohawk, we believe strongly in the power of paper and print to make a high impact impression, whether it’s a handwritten note, an engraved invitation or richly textured book cover."
The Maker Quarterly is printed on Mohawk Options Navajo Smooth, Brilliant White 100 text (full size sheets) and six short sheets are printed on Mohawk Options 100 percent PC White, Vellum 80 text. Inxwell, Mohawk’s exclusive surface technology, combines the tactile feel of uncoated paper with the advantages of superior ink holdout, lower dot gain and significantly increased opacity. Ink sits on top of Inxwell papers resulting in better color, greater detail, and outstanding photographic reproduction in all popular printing processes. The issue was printed by Sandy Alexander Inc., Clifton, N.J., using four-color process, match neon orange, pink and green.
In addition, some stories are enhanced with additional content through Mohawk Live, Mohawk’s augmented reality app.